General information of the course:
Course aims: this course will allow you to perform properly and efficiently in the organisation and managing of social, cultural, sports, corporates and enterprise events. The Event Management studies of In White School will train you do that you will be able to start your own business or work within the field, among other places, in big enterprises, hotels, restaurants, resorts, institutions such as non profit organisations and others. Once you finish with the studies, you will be able to manage events such as weddings, birthday parties, corporate breakfasts, fashion shows, fairs, congresses, launches of products, art exhibitions, social meetings, cultural events, conferences, etc. The course is addressed to men and women that want to improve their knowledge or get involved in the fascinating world of event management.
What is an event? Aim of an event. Target audience.
What are public relations?. Planning. Development of the proposal to the client. What is the briefing?
Purpose of an event. Costs. Chronogram. Trials and event rehearsals.
Tips and information. Types of messages sent by events. Classification of events.
10 particular topics we should take into account in the managing of an event.
Corporate Events and Social events. Recommendations foe each one.
Introduction to the styling and the decoration of Events.
Internet. Oral and Written communication.
10 particular mistakes we should take into account in the managing of an Event.
Resources, Logistics, Group dynamics ( social psychology).
Wedding planning. Differential Events. Social responsability.
Making of the estimated cost and proposal for the client.
Planning of an event (guests, materials, promotion steps, advertising, invitation.)
Strategic selection of the right place of the event.
Planning and technical execution. Technology. Professional coworkers. Volunteers gathering. Human Resources.
Styling and decoration of events.
The music. Creativity and events. Selection of music for each moment.