General information of the course:
Aims: to develop the creative capacity and professional technique, giving you the necessary knowledge to create fashion. From the beginning to its implementation in the market, the knowledge and abilities needed to find new ways that would allow you to manage successfully the launching of a product. It also has the aim of enabling you to develop the right mix for the market making your products and services the chosen ones for the clients.
Class N1: Briefing. Informative letter. Tendency letter. Theory of a collection: editor, outfit, production.
Class N2: Investigation and development: Theory of the analysis of the target user, necessities. Market analysis: target public, FODA analysis, Commercialization, products and services.
Class N3: Classification of the physical shapes. Concept of shape: patterns, pattern design, Technical index card: geometric, flats, products, adverts.
Class N4: Technological processes, handicrafts, industrial. Developing the most appropriate marketing mix. Developing the creative capacity: successful management of a product.
Class N5: Market analysis: potential competitors. Commercialization: 4P, Focus groups.
Class N6: Tendency: how to generate it, Market validation. Hang tag, packaging, providers.
Class N7: Permanence and success. Professional Ethic.