General information of the course:
Fashion History. The 20s, 30s, 40s, 50s, 60s, 70s, 80s, 90s. Context. Dressing clothes, silhouettes, representative lines and their relation with the socio-cultural context. Use of accessories. Make-up and hair style. Typical designers of each period. Fashion icons. Emblematic films of the times and of current times.
Fashion production role: his role, from the logistics and organisation point of view; and from the point of view of the image and its aesthetic building. Publishing notes. Graphic campaigns. Fashion shows. Lookbooks and catalogues.
Relation with the press and communication agencies. Publishing target. Coordination with the press agencies. Pieces of clothing search. Commercial compromises. Sender and receiver. How to design a fashion image to produce the identification with the consumer. Conceptual and commercial magazines. Styling resources proper to each target in particular.
Fashion photography. Relation between the photographer and the Stylist. Teamwork and location search. Establishment of the frame in connection to the space. The light as a styling resource. Distinguished photographers and each one’s style.
Cinema and fashion: Fashion and style referent actresses. How to complement different aesthetic codes. Emblematic pieces of clothing that come out of the screen and become trendy. Whitehouse. Breakfast at Tiffany’s. Blow up. Annie Hall. Factory Girl. Marie Antoinette. Sex and the City. Grey Garden. Nine