Visual Merchandising (design and decoration of shop windows and Stores)

5 out of 5 based on 2 customer ratings
(6 customer reviews)

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Product Description

General information of the course:

          Access 24 hrs/ 7 days of the week. You decide when and where to study with total flexibility.

            You have access to all the modules of the course from the day you pay the course for a period of 58 days in a row so that you watch the classes again as many times as you want.

      Learn from the comfort of your home, saving time and money.

      You can watch every class/ video over and over again, download written information, play the games and do the homework at your own pace.

      Our teachers answer to your questions immediately.

         After answering the final learning questionnaire, we will grant you a certified diploma by In White School.

              You only require internet connection.

              We have students from all parts of the world.


Course aims: you’ll know the merchandising techniques and strategies in order to plan a merchandising space so as to increase the sales of either a small boutique or a big shop. The classes are theoretical and practical at the same time. You’ll see, among other things, the space distribution in the premises, bags and tags, signs, pop lay out, advertisement, corporative image, uniforms, packagings, goods exposition, selling promotion, strategy, culture and structure of a Enterprise, etc.The course is addressed to men and women that need to train themselves to get a job. It’s ideal for owners of merchandising spaces, retail-chains employees, shop assistants, commercial managers, people close to own a shop and for every person that wants to put into practice the visual marketing tools as a new profession.


Class N1: visual merchandising: general aspects and strategies. History, introduction to visual language. Merchandising: definition and functions.

Class N2: definition, components. Cross Merchandising (means of perception): vision, audition, taste, smell, touch. Perception levels.

Class N3: Colour Theory. Use of the light. Elements of visual communication. Strategic management of the exhibition surface. Introduction to the Styling. Customer analysis.

Class N4: Big warehouses , chain of stores, small establishments. Analysis of the macro and micro tendency in Retail and analysis of the situation of the markets.

Class N5: Trends of shop design. Merchandising strategies to promote sales. Layout in a shop.

Class N6: display and presentation techniques. Calendar and annual planification. Case analysis.

6 reviews for Visual Merchandising (design and decoration of shop windows and Stores)

  1. (verified owner):

    Meiling Acevedo
    Ciudad de Panama
    Hello Maria
    I finished the Visual Merchandising course, and I liked it a lot, very easy to learn and dynamic. I like the instructor, a very good teacher who explains in a simple way the speciality topic.

  2. (verified owner):

    Georgina Mehtce – Chile
    Hello Maria, in the attached filed I sent you it’s the completed questionnaire.
    It was a very positive experience to take the course, via Internet.
    I’m really grateful
    Georgina Mehtce.

  3. (verified owner):

    Asise – Panamá
    Hello Maria I send you the completed questionnaire. I loved the course! Thanks! Asisé

  4. (verified owner):

    Irina Urrutia de López – España
    The classes were very interesting and I learnt many things that I didn’t know.
    Thanks for your availability; I write to you whatever happens.
    Irina Urrutia de López

  5. 5 out of 5

    (verified owner):

    Evangelina Tarraga
    Cordoba, Argentina.

    Hello how are you? Very good with the courses 2 weeks ago I finished the Image Consultant one, I loved it, it is exactly as the course says that one starts observing more, and in my case to admire more and even giving advice other people! Now I’m starting with the Visual Merchandising one, very interesting although I’m doing it more slowly hahahah I work full time and I’m a mother of an almost two years old baby so I study when I have the time, the truth is that being the course through videos is excellent because I can refresh or listen to it while I’m doing some other thing! Thanks very much! Greetings.

  6. 5 out of 5

    (verified owner):

    Clara Suarez – Panamá
    Hello Maria;
    I wanted to tell you that I finished listening to the complete course. I loved it and before enrolling on another course, I wanted to know how I can do to have the final course questionnaire delivered.
    Greetings. I wait for your answer.

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